Agreement Provides Audience Measurement For All Tribune TV stations and markets

New York, NY – Feb. 7, 2018 – Nielsen (NYSE: NLSN) and Tribune Broadcasting, a division of Tribune Media Company (NYSE: TRCO), announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune’s local television stations and markets, as well as national service for its digital subchannel network, Antenna TV.

The agreement  provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing behaviors. Tribune Broadcasting will license syndicated local TV measurement for its broadcast stations, national TV measurement for its digital subchannel networks and Scarborough for local, in-market consumer purchase behavior.

“We are pleased to reaffirm our relationship with Tribune as a valued, long-term partner,” said Megan Clarken, President, Nielsen Watch. “Nielsen is bringing significant enhancements to local audience measurement across all content distribution platforms. We look forward to working with Tribune to maximize its revenue potential, and demonstrate the value it offers to local and national advertising clients.”

“Continuing our relationship with Nielsen assures us access to important audience research, analytics and currency,” said Larry Wert, Tribune Media’s President for Broadcast Media. “Nielsen data is an integral part of our daily business, and Nielsen is a valued partner in helping us navigate the ever changing media landscape.”

关于尼尔森

尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在发生了什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90 多年来，尼尔森以严谨的科学态度和创新精神为基础，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题，提供数据和分析服务。尼尔森是标准普尔 500 强企业之一，业务遍及 100 多个国家，覆盖全球 90% 以上的人口。欲了解更多信息，请访问 www.nielsen.com。

ABOUT TRIBUNE MEDIA COMPANY

Tribune is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information, please visit www.tribunemedia.com. 

MEDIA CONTACTS

NielsenDawn Rowan, (646) 654-8641, dawn.rowan@nielsen.com

Tribune BroadcastingJessica Bellucci, (212) 210-2626, jbellucci@tribunemedia.com