Auckland, 28 JULY 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-level social and in-app media spend. 

包括这些媒体在内的测量范围的扩大，为数字广告中一些最大的广告投资提供了新的可见性。此外，视频集合也得到了扩展，涵盖了移动和桌面设备的前中后滚动内容。

Nielsen Ad Intel Digital offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future through a wide range of media categories. This new addition of social and in-app digital data will provide increased coverage by measuring additional sites and advertising types, with more accurate representation of digital ad buys, in a secure, privacy-safe way. Media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.

尼尔森广告英特尔数字部 - 为我们的客户带来了什么？

• 引入社交和应用内测量，加强跨媒体渠道洞察力 
• A significant enhancement to video capture including pre, mid and post-roll video
• Vast Expansion of the number of websites monitored 
• As part of Nielsen’s enhanced Ad Intel Digital suite, we have also launched the WizzAd digital dashboard solution, providing clients with access to digital creatives and campaign information via an easy to use interface. 

When taking a look at the new dataset, in June of 2021, Nielsen Ad Intel reported $33.1M in estimated media spend for Social Media (across Facebook and Twitter). 

Nick Whitehead, Ad Intel Commercial Lead, Nielsen, commented: “This new,  enhanced set of data for digital, will for the first time enable our clients to monitor their competitors’ spend across social, in-app, video and general display”. Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data, device type and buy type across platforms. 

The enhancements to Nielsen Ad Intel are part of Nielsen’s effort to provide the industry with independent and comprehensive competitive metrics that help establish a more flexible way to evaluate ad performance across-platforms”.