Overview
Advertising intelligence to help you stay ahead of the competition
In todayโs complex and crowded media landscape, consumers have access to more content across more platforms than ever before. To stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you possibly monitor rival brand advertising activity across platforms without turning a 40-hour workweek into a 60-hour workweek?
Weโre here to help. Nielsen Ad Intel is the most comprehensive source of local and national advertising spend data available today. Our platform enables advertisers, agencies, publishers, and ad platforms to monitor ad activity across 23 media types in all 210 Nielsen DMAs. Ad Intel helps customers navigate the crowded media landscape with actionable insights to identify prospects, analyze brand strategies and learn from past advertising campaigns to plan for the next.
Features
Navigate crowded categories with actionable competitive advertising intelligence
Spend monitoring
Uncover your competitionโs advertising budget allocation by company, category, or platform across 23 media types.
Platform identification
Find out where, when, and how often your competitors are spending ad dollars across platforms and media types.
Competitive benchmarks
Leverage competitive and industry benchmarks to understand advertising seasonality and share of voice.
Real-time alerts
Be the first to know when new advertisers, brands, creative, and media enter the marketplace.
Use cases
Competitive intelligence for advertisers, agencies, publishers, and ad platforms
Media buyers
Identify advertising opportunities across platforms by understanding where, when, and how much your competitors are spending on media.
Answer critical questions like:
โข How much do my competitors spend on advertising?
โข Which channels are my competitors advertising on?
โข Is there advertising seasonality in my category?
Media sellers
Negotiate rates with advertisers more effectively by understanding what your competitors are charging and what your share is in a prospectโs media strategy.
Answer critical questions like:
โข How much do my competitors’ ads cost?
โข Who is spending the most with my competitors?
โข How does my market share compare across channels?
Coverage
Unparalleled coverage for all of your advertising intelligence needs
Let’s discuss your business needs
