Skip to content

Insights


Featured report

Global Marketing Report

Find out what Marketers around the globe have to say about what’s driving their media, data, tech and measurement strategies for 2022.

Report

State of Play

Streaming is here to stay, but consumers are overwhelmed by the vast array of services.

Report

Five questions every advertiser wants answered

What to know about capturing online behavior and using metrics to grow sales.

The Gauge - Feb 2022

Article

News and sports drive TV viewing

U.S. cable viewing increased 54% in the fourth week in February.

Featured content

COVID-19: Tracking the impact

The pandemic continues to shape the global economy, and we expect to feel its ripple effects for many years to come.

Flight attendants wear masks on a plane

Article

Three keys to agile media planning

To achieve brand goals, media planning should happen all year vs. just at the start.

Article

Build trust to build trial

Building trust with consumers can help reduce their  hesitation to try something new.