Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans.
Emma Delserieys, VP of customer success in Europe, recently joined a panel hosted by the Drum that explored the key findings of the Nielsen 2022 Annual Marketing Report.
Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the roll out of its enhanced Nielsen Identity System for Digital Ad Ratings. Philippines, Singapore, Thailand, Mexico, Hong Kong, Taiwan, Norway, Poland, Greece, Netherlands, Belgium, South Africa, New Zealand, Malaysia, UAE, Czech Republic and Hungary are the next markets to launch with data from July 1st 2022.
In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.
Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
We released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media.
At Nielsen, we encourage our employees to make unique contributions to the communities in which they live and work. Nielsen Global Impact Day (NGID) is an event where Nielsen employees carry out social contribution activities all over the world in one day, and it is expected to have a great impact...
Nielsen Korea, a global integrated information analysis company, announced that it held the ‘Nielsen Global Impact Day’ event at the Nielsen Korea Seoul office on June 20th and 21st together with the non-profit organization Together Hansup. ‘Nielsen Global Impact Day’ is a social...
Jihyeok Park, Managing Director of Nielsen Korea’s E-commerce Team, Jihoon Kim, Managing Director of Marketing Effectivness (MEFF) Team, and Andy Dubickas, Vice President of Global Solution Consulting at Nielsen Visual IQ, held the Global Marketing Conference ‘Digital Marketing Summit...
Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.
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