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Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans.

Data is the key to maximum brand awareness balanced with a quantifiable, immediate outcomes

Emma Delserieys, VP of customer success in Europe, recently joined a panel hosted by the Drum that explored the key findings of the Nielsen 2022 Annual Marketing Report.

Nielsen advances and brings scale for digital measurement of the open web in seventeen more markets

Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the roll out of its enhanced Nielsen Identity System for Digital Ad Ratings.  Philippines, Singapore, Thailand, Mexico, Hong Kong, Taiwan, Norway, Poland, Greece, Netherlands, Belgium, South Africa, New Zealand, Malaysia, UAE, Czech Republic and Hungary are the next markets to launch with data from July 1st 2022.

Sports fandom is increasing, powered by new digital platforms, global report finds

In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.

Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.

Nielsen commits to advancing media equity, building diverse leadership and reducing environmental impact in 2022 ESG report

We released our 2022 Nielsen ESG Report, a progress report on how we’re prioritizing environmental, social and governance (ESG) issues, such as climate change; diversity, equity and inclusion; the engagement of our employees; business integrity; and societal trust in the media.

Nielsen Global Impact Day 2017

At Nielsen, we encourage our employees to make unique contributions to the communities in which they live and work. Nielsen Global Impact Day (NGID) is an event where Nielsen employees carry out social contribution activities all over the world in one day, and it is expected to have a great impact...

Nielsen Korea, ‘Nielsen Global Impact Day’ activities with “Hansup Together”

Nielsen Korea, a global integrated information analysis company, announced that it held the ‘Nielsen Global Impact Day’ event at the Nielsen Korea Seoul office on June 20th and 21st together with the non-profit organization Together Hansup. ‘Nielsen Global Impact Day’ is a social...

Nielsen Korea, ‘Digital Marketing Summit 2019’ Presenter Participation

Jihyeok Park, Managing Director of Nielsen Korea’s E-commerce Team, Jihoon Kim, Managing Director of Marketing Effectivness (MEFF) Team, and Andy Dubickas, Vice President of Global Solution Consulting at Nielsen Visual IQ, held the Global Marketing Conference ‘Digital Marketing Summit...

Tina Wilson Recognized as a 2022 Top Women in Media and Ad Tech by AdExchanger and AdMonsters

Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.