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Sports fandom is increasing, powered by new digital platforms, global report finds

In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.

Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.

Nielsen patrocina I-com para abrir la conversación sobre el análisis de datos

Nielsen, ha anunciado que patrocina I-com, el evento que reúne a los principales líderes del sector de Marketing y Publicidad con el objetivo de generar conocimiento a través de sinergias.

Tina Wilson Recognized as a 2022 Top Women in Media and Ad Tech by AdExchanger and AdMonsters

Tina Wilson, EVP & Global Head of Audience Outcomes Product at Nielsen, was honored as a recipient of the Magnanimous Mentor award at  the 2022 Top Women in Media and Ad Tech Awards Gala on June 6.

Werbung und die geopolitische Situation in Osteuropa: Nielsen-Analyse zeigt Auswirkungen bei Werbebudgets und Mediennutzung in Deutschland

Hamburg, 7. Juni 2022 – Die rückläufige Gefährdung durch Corona, vor allem aber die geopolitische Situation in Osteuropa schlugen sich im März 2022 in Deutschland am Werbemarkt nieder, wie eine aktuelle Analyse von Nielsen (NYSE: NLSN) belegt [1]. Zudem hat das führende...

Nielsen launches cross media ad measurement in Malaysia

Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in Malaysia Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Ad Ratings (TAR), to deliver...

Nielsen impact score expands to deliver new marketing performance insights for professional sports teams and brands

Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry

Studio71 taps Nielsen for “Always On” Digital Ad Ratings

Global media company Studio71 and Nielsen announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) “Always On” measurement.

Nielsen and TikTok collaborate to unlock global marketing insights

Nielsen has been selected to participate in TikTok’s Media Mix Modelling Program.

Nielsen deduplicates audiences across leading smart TV and streaming providers

Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing.